Design is an Economic Strength with Tremendous Power For this Reason We Have the Design Biennal Zurich In a world of excess, it is often only creativity, design, differentiation and individualisation that can make thoughts, people and brands successful. This is what Richard Florida prophesied many years ago in his book “The Rise of the Creative Class”. We are passionate about creativity and design; thus, it goes without saying that Maurice de Mauriac will be accompanying and supporting the Design Biennal Zurich from September 7th-10th. It is the first biennal of it kind in Zurich, and the aims of the sponsors, the association “Friends of Design”, are without a doubt worth supporting: “The association aims to heighten – especially in Switzerland – public perception of design, to stimulate discourse and critical debate, to show design themes within the field of tension between culture and economy and to reinforce the cultural relevance of design.” Design isn’t just form. Design is also material, feeling, attitude, critical assessment and thus much more relevant than is often perceived by society in general. That is lived design. Everything that design is, what design can be, and what it become in the future will be waiting to push your boundaries during the four-day Design Biennal Zurich. We are proud to be able to accompany and support this young endeavour. The programme, other information and prices can be found here: www.desingbiennalezurich.ch You will find us & our watches – which also live from the power of design – here: www.mauricedemauriac.ch, or during the biennal at our atelier in the Tödistrasse 48, not far from the Bahnhofstrasse and Paradesplatzes. At our atelier, you’ll experience first hand what it’s like to live and breath design – perhaps, over an espresso.