A man hears red

A man of colours, a family man, a man of watchmaking: “I can’t do more than 50 things at once”, Daniel Dreifuss apologises, and then…


We open our vaults

That our watches are made by Zurich is not an empty advertising slogan. It is breathed reality. The city shapes us with its Swissness, its…


The lock-down becomes an open-up!

As of now, it's clear the 2nd lockdown will last in Switzerland until the end of February. Bad, without question. But we also see such…


Die Watchbros in their new Pop-Up

For weeks the 67 Series II Landrover has been circling Zurich. It is something between a branded taxi, mobile pop-up store, and a local attraction…


With the Land Rover from 1967

You open the door like a barn door, the seat could be that of a tractor, bare metal everywhere, no alters, nothing flashes. Now in…

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