Classic

Blog

A small side table for the moon, a big landing for Israel

On Friday, 22 February 2019, the earth will tremble and the sky will fill with smoke as the thunderous rockets lift the first Israeli mission to the moon into…

Blog

Beautiful Seasons

Pictures with happy customers and our watches from all over the world are a mirror of the 4 seasons. There is always someone who has…

Blog

The Stan ’n‘ Dan’ Project

D aniel Dreifuss (aka Dan) is an avid lover of tennis and a fan of Adidas ever since his favourite movie, ‘The Royal Tenenbaums’, came out. After…

Blog

72hours from Le Mans

Everybody's got 24 hours of Le Mans. This year we had 72 hours of Le Mans. The next generation Dreifuss was at the circuit and…

Blog

Your watch for every second

Today we would like to tell the story of Thomas Lüthi, photographer, pilot, firefighter and our customer. It touched us deeply and showed us how…

Blog

Under a red blood dial

How a unique dial in Maurice de Mauriac’s collection was inspired by an iconic U2 album – and the jersey of legendary Portuguese footballer Eusebio…

Blog

Time is a woman!

In the German language, some of the most profound and significant concepts and terms are female: intelligence (die Intelligenz), wisdom (die Weisheit), power (die Macht),…

Blog

À Maurice

Maurice the watch-whisperer invites: There aren’t many people who know the souls of things, ...and even fewer can make these souls perceptible and tangible to others.…