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Deep Blue

Blau ist sachlich, blau ist intellektuell, blau ist kalt. Stimmt. Weil blaue Uhren aber gefragt sind, haben wir nach einem sinnlichen Blau gesucht, das, wie…

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Hoi Buenos Aires! Hola Zurich!

Our Ambassador Paco Savio lives in Buenos Aires and loves Zurich and us. What does a man do? He brings Zurich to Buenos Aires. Our…

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When Zurich goes to the Arctic

When our family goes on holiday, it is very rare to have anything to do with watches. This year Leonard Dreifuss had the task and…

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A Watch for the Time In-Between Times

Whenever people measure something—whether directly or indirectly—time plays a role. The shorter these spans of time are, the more exhilarating it becomes to know not…

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A small side table for the moon, a big landing for Israel

On Friday, 22 February 2019, the earth will tremble and the sky will fill with smoke as the thunderous rockets lift the first Israeli mission to the moon into…

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It's time for Antarctica!

Daisy Hessenberger walks through clear, piercing air—her breath hangs like fog around her face. A glance at her watch helps her to orient herself in…

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Game, Set, Mat(t)ch

Our ambassadors not only stand for us and our brand, they are also very closely connected to us. That’s the reason why we give these…

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A Watch for Going Deep

In the city, out in the country and at sea

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The magic of the full of moon

Every second of time holds an incredible power. What happens throughout the entire world in just one second is almost incomprehensible. Watching the second hand…

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The Watch of the Shaolin Fighter

While most people wind the rotor in our automatic calibres with everyday movements, we know someone who does it with a tiger—sometimes a leopard. Martin…

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Maurice de Mauriac: Around the world

Tom Uzun loves to travel, loves movies and loves our watches. The fascinating result: An L2 – his L2 – accompanied Tom on a trip…

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Daniel against Goliath

Going into battle with the Dogma, L2 and Bronze in his sling: The parade of watch brands is nowhere larger than at Baselworld. With great…