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Deep Blue

Blau ist sachlich, blau ist intellektuell, blau ist kalt. Stimmt. Weil blaue Uhren aber gefragt sind, haben wir nach einem sinnlichen Blau gesucht, das, wie…

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Interview with Stan Smith

Ariel Adams (AA): Today the practice of associating a popular athlete with an athletic product is so common it is almost expected. What was that…

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Maurice de Mauriac Stan Smith Signature Watch

The Maurice de Mauriac Stan Smith Signature watch is an ode to a pastime the Zurich-based brand enjoys (well, at least one of them). For…

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Beautiful Seasons

Pictures with happy customers and our watches from all over the world are a mirror of the 4 seasons. There is always someone who has…

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The Stan ’n‘ Dan’ Project

D aniel Dreifuss (aka Dan) is an avid lover of tennis and a fan of Adidas ever since his favourite movie, ‘The Royal Tenenbaums’, came out. After…

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Ms. Deep Moore

After the launch of our L2 Deep model, it was only a question of time we found a suitable Ambassador. Zoe Moore, who we lovingly…

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Hoi Buenos Aires! Hola Zurich!

Our Ambassador Paco Savio lives in Buenos Aires and loves Zurich and us. What does a man do? He brings Zurich to Buenos Aires. Our…

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When Zurich goes to the Arctic

When our family goes on holiday, it is very rare to have anything to do with watches. This year Leonard Dreifuss had the task and…

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A Watch for the Time In-Between Times

Whenever people measure something—whether directly or indirectly—time plays a role. The shorter these spans of time are, the more exhilarating it becomes to know not…

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A small side table for the moon, a big landing for Israel

On Friday, 22 February 2019, the earth will tremble and the sky will fill with smoke as the thunderous rockets lift the first Israeli mission to the moon into…

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It's time for Antarctica!

Daisy Hessenberger walks through clear, piercing air—her breath hangs like fog around her face. A glance at her watch helps her to orient herself in…

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Daniel against Goliath

Going into battle with the Dogma, L2 and Bronze in his sling: The parade of watch brands is nowhere larger than at Baselworld. With great…