Eiger, Mönch, Jungfrau and 2021
Here in Wengen, it’s all about the upcoming Lauberhorn Ski Race and of course, we meet our Ambassador Gilles Roulin. He is in full preparation to ski down the mountain as quickly as possible. We use the height of the mountains to scale up and come up with new projects.
In the face of the three legendary mountain ranges – Eiger, Mönch, and Jungfrau, we prepare for the first ascent of 2021. In the past, this was done at least six months beforehand. In such volatile Corona times, this happens “on the fly”. We are skipping on the spot like boxers, in order to be proactive and able to move quickly in any direction that the conditions allow. Finding the right time to launch new watches in such times – that requires skills somewhere between business mindset, marketing, and magic.
In order to feel the new year better, to feel the magic that every new year holds – this one too, we have briefly withdrawn from the day-to-day business. We locked ourselves away in Wengen to be completely free.
The result: we look forward to the opportunities that such a special year offers and face the problems without letting them become too big.
With this in mind: good luck to everyone on the first ascent of your own 2021 mountain ranges.