Interview with Stan Smith

Ariel Adams (AA): Today the practice of associating a popular athlete with an athletic product is so common it is almost expected. What was that industry like around the time…


Maurice de Mauriac Stan Smith Signature Watch

The Maurice de Mauriac Stan Smith Signature watch is an ode to a pastime the Zurich-based brand enjoys (well, at least one of them). For as long as I’ve known…


Beautiful Seasons

Pictures with happy customers and our watches from all over the world are a mirror of the 4 seasons. There is always someone who has spring, summer, autumn or winter…


The Stan ’n‘ Dan’ Project

D aniel Dreifuss (aka Dan) is an avid lover of tennis and a fan of Adidas ever since his favourite movie, ‘The Royal Tenenbaums’, came out. After an initial project led to…


Ms. Deep Moore

After the launch of our L2 Deep model, it was only a question of time we found a suitable Ambassador. Zoe Moore, who we lovingly call Ms. Deep Moore chose…


Hoi Buenos Aires! Hola Zurich!

Our Ambassador Paco Savio lives in Buenos Aires and loves Zurich and us. What does a man do? He brings Zurich to Buenos Aires. Our Maurice de Mauriac Zurich wall…


When Zurich goes to the Arctic

When our family goes on holiday, it is very rare to have anything to do with watches. This year Leonard Dreifuss had the task and honour to stage the launch…


72hours from Le Mans

Everybody’s got 24 hours of Le Mans. This year we had 72 hours of Le Mans. The next generation Dreifuss was at the circuit and perceived the atmosphere with all…


Your watch for every second

Today we would like to tell the story of Thomas Lüthi, photographer, pilot, firefighter and our customer. It touched us deeply and showed us how intense our time is, because…


L1 Swiss Design Award 19

Fabian Schwaerzler, the designer of our L-series with the watches L1, L2 and L3 takes part in the Swiss Design Award 2019. With his minimalist style, his love for good…