The Stan ’n‘ Dan’ Project

When tennis becomes a watch and a watch becomes tennis Daniel Dreifuss is an avowed lover of the tennis circus. So it was only a matter of time before Stan…


Ms. Deep Moore

After the launch of our L2 Deep model, it was only a question of time we found a suitable Ambassador. Zoe Moore, who we lovingly call Ms. Deep Moore chose…


Hoi Buenos Aires! Hola Zurich!

Our Ambassador Paco Savio lives in Buenos Aires and loves Zurich and us. What does a man do? He brings Zurich to Buenos Aires. Our Maurice de Mauriac Zurich wall…


When Zurich goes to the Arctic

When our family goes on holiday, it is very rare to have anything to do with watches. This year Leonard Dreifuss had the task and honour to stage the launch…


72hours from Le Mans

Everybody’s got 24 hours of Le Mans. This year we had 72 hours of Le Mans. The next generation Dreifuss was at the circuit and perceived the atmosphere with all…


Your watch for every second

Today we would like to tell the story of Thomas Lüthi, photographer, pilot, firefighter and our customer. It touched us deeply and showed us how intense our time is, because…


L1 Swiss Design Award 19

Fabian Schwaerzler, the designer of our L-series with the watches L1, L2 and L3 takes part in the Swiss Design Award 2019. With his minimalist style, his love for good…


A Watch for the Time In-Between Times

Whenever people measure something—whether directly or indirectly—time plays a role. The shorter these spans of time are, the more exhilarating it becomes to know not only the beginning and end…


Fabian Schwaerzler

His prize-winning furniture for companies like Vitra has won him a devoted following among design aficionados. He never designs for the sake of designing – there must always be an…


CHRONOGRAPH COMPLETES TRIPTYCH OF TIME

On the fifth anniversary of the debut of the L series, Maurice de Mauriac presents the L3, a slim tri-compax chronograph with a contemporary minimalist design that aims to improve…