With the lifetime time becomes more and more important, more valuable and beautiful. Until I was thirty, I did not wear a watch, then a classic for over twenty years and now I love and enjoy my time with a Maurice de Mauriac. Yes, these watches can only show the time. But this time is full of casualness, full of style, full of stories, full of beauty and values. Once you’ve felt that, never look for another watch, except for another Maurice de Mauriac. I would like to tell you the stories of the founder Daniel Dreifuss, his sons Massimo and Leonard, their love for mechanical watches and people, the magic of the atelier in Zurich, and what it all does to you and your time, if you are a Maurice wearing de Mauriac.