Maurice de Mauriac Switzerland
Maurice de Mauriac Le Mans

Passion and Calling ...

... are indispensible to Daniel Dreifuss. Raised in the Eastern part of Switzerland, his ambition and work ethic carried him to various jobs in the banking sector from Kreuzlingen to New York. His foray into the financial world, while a valuable learning experience, was not something he was truly passionate about. In 1987 Daniel returned to Europe.

It was first with the Water Watch, produced by Ventu Research (El Paso, USA) that Daniel drew attention to himself. Based on a principle first discovered by Alessandro Volta in 1792, the watch used two pieces of metal in water to generate an electrical current. Instead of a battery, the Water Watch only required a little fluid in order to operate.

Daniel Dreifuss first got into the watch business in 1989, where he produced corporate, commemorative, and company watches. The watches produced were inexpensive plastic timepieces used primarily by the companies as advertisement articles. In their best year, 10,000 units were sold. Yet, it was through this experience that Daniel first discovered his true calling and passion for the designing and selling of watches. Over time Daniel taught himself the watchmaking craft, which eventually culminated in his first collection: In 1997 he found MAURICE DE MAURIAC – ZURICH, and presented his first automatic chronograph featuring a mechanical movement.

A dream becomes reality. Despite having no family connections to the watch industry, nor formal training as a watchmaker, for the past 16 years, Daniel has been able to establish himself and his own personal creations in a market controlled by companies with longstanding traditions. He works exclusively with watch manufactures and suppliers in Switzerland: For 26 years now, his products have carried the mark of quality "Swiss Made".

As a sign of his admiration for the French essayist Michel de Montaigne, Daniel incorporated his initials into the company's name. A man who always sought to find his own way in life, he was not afraid to follow his heart, his intuition, and his conscience. And it is this free-thinking, unconventional, and individual spirit that Daniel and his creations share with Montaigne.